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분류 |

상업(Commercial & Offices)

김재경

| 지도교수

Architectural proposition of new typology for a shopping mall in Shanghai

TANG MINGZHU

This design mainly studies the commercial building space based on "experiential consumption". Through the design, it is found that people's requirements for "experience" are essentially people's higher requirements for commercial building space in terms of spirit and culture. The design of large-scale commercial building space based on experiential consumption is to combine multiple space forms and multiple functional spaces on the plane and vertically to form a whole, and give the space a certain scene characteristic, so that the space atmosphere has a stylish. Simplicity, natural and other attractive qualities, make consumers naturally attracted, willing to enter these spaces and participate in the interaction of the consumption process, in order to obtain more spiritual enjoyment than "buy a commodity".

Copyright © Hanyang University School of Arhitecture